SOFA (Source of Furniture and Accessories) is a large trade only facility located at The International Center in Toronto. It is one of many hubs in the city where designers go to source furniture, finishes and accessories for their clients. A regular shopper at SOFA, designer Celia Alida Rutte was asked to share her feedback during the taping of a promotional video. [WATCH YOUTUBE VIDEO]
PROMOTIONAL VIDEO FOR SOFA
Retail stores and manufacturers typically extend trade discounts to professionals in the design industry. Trade discounts generally range from 10% to 50% off the retail price with better discounts coming from manufacturers carrying mid-to-high-end product. Designers have different ways of negotiating how product purchases and discounts are calculated in a contract. Under most circumstances, Design for Conscious Living® will extend full trade discounts to their clients. These discounts help offset the design fees that are charged especially when higher volume or higher end purchases are made.